Intro

Why you need Image optimization for SEO

Did you know that unoptimized images can significantly slow down your store and hurt your SEO rankings? Here's why image optimization matters:

  • Large image files increase page load time, which can hurt conversion rates and SEO rankings

  • Poor alt text makes it harder for search engines to understand your image and show on search result

  • Manually optimize every single image is time-consuming and inconsistent

Why images matter for SEO

In today's competitive e-commerce landscape, image optimization isn't just a nice-to-have. It's a crucial component of your SEO strategy.

Here's why images matter for SEO:

  • Search engine rankings: Search engines like Google consider page speed as a ranking factor. Well-optimized images help your pages load faster, directly impacting your search rankings.

  • Image search traffic: Images with meaningful alt text can appear in image search results, creating another valuable traffic source for your store.

  • User experience: Fast-loading images keep visitors engaged, reducing bounce rates and increasing time on site – key metrics that search engines use to evaluate your store's quality.

  • Mobile performance: With mobile-first decade, fast-loading images are essential for maintaining good SEO rankings across all devices.

  • Core Web Vitals: Image optimization directly impacts Core Web Vitals metrics like Largest Contentful Paint (LCP), which are crucial for SEO performance.

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