> For the complete documentation index, see [llms.txt](https://help.appplaza.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.appplaza.app/speed-optimizer/subscription.md).

# 💳 Subscription

{% hint style="info" %}

### Who can use this feature?

Anyone using the app can view and change their subscription.
{% endhint %}

### What is Subscription?

Avada Speed has four plans — **Free**, **Basic**, **Pro**, and **Expert** — built around different store sizes and needs.

* **Free ($0/mo)** — Image optimizer only (100 images/month). Best for new stores trying things out.
* **Basic ($19/mo)** — Image optimizer with a higher limit (10,000 images/month). Great if images are your main concern.
* **Pro ($49/mo)** — Image optimizer (50,000 images/month) + basic Speed up features.
* **Expert ($99/mo)** ⭐ — Unlimited images, all Speed up features, plus Speed up expert — a dedicated speed specialist working on your store.

You can switch plans, cancel, or apply a promo code any time from this page.

### Why use Subscription?

* **Match your plan to your store** — pay only for the images and features you actually need.
* **Save with yearly billing** — switch to annual and save about 17%.
* **Full flexibility** — upgrade, downgrade, or cancel any time, with no lock-in.
* **Clear billing at a glance** — see your current plan, join date, next bill date, and amount in one place.
* **Apply promo codes instantly** — enter a code and see the discount applied right away.

<br>

### ⚙️ How to manage your Subscription

#### Step 1: Open Subscription

Go to **Subscription** in the Avada Speed menu.

#### Step 2: Choose your billing cycle

Switch between **Monthly** and **Yearly** billing. Yearly saves you about 17%.

#### Step 3: Compare the plans

Review the three paid plan cards: **Basic**, **Pro**, and **Expert** (Expert is marked as Recommended). The **Free** plan card sits below as a full-width option. Click **Show more comparison** to see a full feature-by-feature breakdown across all plans.

#### Step 4: Choose your plan

To upgrade, click the **Choose plan** button on the plan you want. You'll be taken through Shopify's billing flow to confirm.

#### Step 5: Review your subscription details

Check **Subscription details** further down to see your current plan, when you joined, your next bill date, and the amount.

#### Step 6: Apply a promo code

Have a promo code? Enter it in the **Promotion code** field and click **Apply**.

### 📌 Merchant Notes

* Each promo code can only be used **once per subscription**.
* You can **cancel or downgrade any time**. If you cancel, you keep your current features until the end of your billing period.
* **Yearly billing saves about 17%** compared to paying monthly.
* Plan changes go through **Shopify's billing flow** — you confirm and pay through Shopify, not in-app.

***

Contact us in live chat if you have any problems.


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.appplaza.app/speed-optimizer/subscription.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.