Alt text optimizer
Alt text optimizer fills in alt text and filenames for every image in your store — automatically — to help your SEO and make your store accessible.
Who can use this feature?
This feature is available for all users
What is alt text optimizer?
Every image on your store should have alt text: a short description of what’s in the picture. Alt text helps:
SEO — Google reads alt text to understand your images, which can rank you higher in image search.
Accessibility — screen readers use alt text to describe images to visually impaired customers.
Writing alt text by hand for every product image takes forever. Alt text optimizer uses a template to generate alt text for all your images at once.
You can roll back any time if you don’t like the results..
Why use Alt text optimizer?
Improves image SEO — descriptive alt text helps Google rank your images in search.
Makes your store accessible — screen readers can describe every image to visually impaired shoppers.
Saves hours of manual work — generate alt text for your entire catalog in one pass.
Stays relevant per product — Advanced variables (Pro/Expert) produce "Nike Air Max running shoe" instead of just "running shoe".
Risk-free — revert to any previous version any time if you don't like the results.
⚙️ How to use Alt text optimizer
Step 1: Open the Alt text tab
Go to Image optimizer → Alt text.
Step 2: Check your Report
Check the Report at the top to see how many images have optimized, unoptimized, or missing alt text.
Step 3: Build your template
Choose the Custom template mode and build your template using available variables:
File title — the original image filename.
Shop name — your store's name.
Shop domain — your store's domain.
Shop country — your store's country.
Shop province — your store's state or province.
On Pro and Expert plans, you also get Advanced variables tied to each product:
Product title — the product's name.
Product type — the product's category.
Product vendor — the product's brand or supplier.
Product tags — the product's tags.
Variant SKU — the variant's SKU code.
Variant price — the variant's price.
Variant name — the variant's name (e.g. "Red / Large").
This makes the alt text much more relevant — "Nike Air Max running shoe" instead of just "running shoe".
Step 4: Preview the output
Preview the output below the template builder to make sure it reads naturally.
Step 5: Apply to all images
Click Optimize now to apply the template to all your images. Want to edit specific images by hand? Open the ALT text manager.
Revert to previous alt text
Didn't get the result you wanted? You can restore your previous alt text any time.
Click Revert next to Optimize.
Pick which version to restore — original, or a recent change from the list.
Confirm the revert. The job runs in the background. When it's done, your alt text is back to the chosen version.
📌 Merchant Notes
AI automation mode (auto-generate alt text using AI) is coming soon. For now, custom template is the way to go.
Click History at the top right to see a full log of every alt text change.
You can revert any time to your original alt text or a recent version — reverts run in the background.
The Advanced template with product fields (vendor, type, tags, etc.) requires Pro or Expert.
To shrink your image file sizes as well, see Image compression.
Contact us in live chat if you have any problems.
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