📊 Analytics
See how fast your store really is — based on data from your actual customers — and get a full record of every change your speed specialist has made.
Who can use this feature?
Analytics is available on all plans. The Optimization activity section is available on the Expert plan only.
What is Analytics?
This isn't a simulation or a one-time test. Analytics pulls real visitor data from Shopify Analytics, so the numbers reflect what your customers actually experience over the last 30 days.
It works by:
Showing your real speed score, broken down by Core Web Vitals.
Reporting performance by page, so you can see which pages are dragging the rest down.
Logging optimization activity (Expert plan) — a full record of every change your speed specialist has made to your theme.
This ensures you always know whether your store is getting faster — and exactly what's been done to make it that way.
Why use Analytics?
Reflects real-world performance — uses live visitor data, not lab simulations.
Pinpoints problem pages — breaks Core Web Vitals down by page type so you know where to focus.
Proves the impact of optimization work — see the measured before/after for every change (Expert plan).
Adds zero overhead — no scripts are added to your store, so it stays as fast as ever.
⚙️ How to use Analytics
Step 1: Open Analytics
Go to Analytics in the Avada Speed menu.
Step 2: Check your Speed score overview
At the top of the page you'll see:
FCP (First Contentful Paint) — how fast the first content appears.
LCP (Largest Contentful Paint) — how fast the main content loads.
CLS (Cumulative Layout Shift) — how stable your layout is while loading.
Each metric shows your p75 value (what 75% of your visitors experience) and a status badge: Good, Needs improvement, or Slow. The page also tells you how many Core Web Vitals are passing right now.
Step 3: Review Performance by page
Scroll down to Performance by page. This breaks the same numbers down by page type — Home, Product, Collection, and so on. Use it to spot which page type needs the most attention.
Step 4: Review Optimization activity (Expert plan)
If you're on the Expert plan, scroll down to Optimization activity — a full log of every change your speed specialist has made to your theme. Each row shows:
What was changed (e.g. "Deferred 4 third-party scripts")
Who made the change (your specialist's name)
When it was applied
The measured impact (e.g. "LCP −1.2s")
Status — Done or In progress
Click Contact your expert at the top right to reach out about any item directly.
Step 5: Refresh your data
Click Rescan now at the top right to refresh the data with the latest from Shopify.
📌 Merchant Notes
Analytics doesn't add any scripts to your store — all data comes from Shopify's built-in analytics, so your store stays as fast as ever.
Data reflects the last 30 days of real visitor activity, not a one-time lab test.
p75 is the 75th percentile — 75% of your visitors experience this speed or better. Google uses it for Core Web Vitals so a few slow sessions don't distort the score.
Optimization activity is Expert plan only; other plans won't see this section.
Click Rescan now if your numbers look out of date or after a major theme change.
Contact us in live chat if you have any problems.
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