> For the complete documentation index, see [llms.txt](https://help.appplaza.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.appplaza.app/speed-optimizer.md).

# SPEED OPTIMIZER

- [👤 Speed expert](https://help.appplaza.app/speed-optimizer/speed-expert.md): Put a real Shopify speed specialist on your store — they do the heavy optimization work for you, and you just approve the result.
- [🚀 Speed up](https://help.appplaza.app/speed-optimizer/speed-up.md): Make your store load faster so customers don't leave waiting.
- [🖼️ Asset image optimization](https://help.appplaza.app/speed-optimizer/speed-up/asset-image-optimization.md): Shrink the images built into your theme — backgrounds, icons, and banners — so your whole store loads faster.
- [🎨 Critical CSS](https://help.appplaza.app/speed-optimizer/speed-up/critical-css.md): Load only the styles needed for the part of the page customers see first — so they don't stare at a blank page while everything else downloads.
- [🔤 Font swap](https://help.appplaza.app/speed-optimizer/speed-up/font-swap.md): Show your text right away in a standard font, then switch to your custom font once it's ready — so customers never stare at a blank page.
- [⚡ HyperSpeed](https://help.appplaza.app/speed-optimizer/speed-up/hyperspeed.md): Push any JavaScript that doesn't affect what customers see to the back of the line — so visible content shows up first.
- [🏃 Instant page](https://help.appplaza.app/speed-optimizer/speed-up/instant-page.md): Pre-load the next page when a customer hovers over a link — so the page is already there when they click.
- [📜 JS deferral](https://help.appplaza.app/speed-optimizer/speed-up/js-deferral.md): Keep non-essential scripts (chat widgets, popups, third-party apps) on hold until customers actually interact with your page — so your content shows up first.
- [🔌 Preconnect](https://help.appplaza.app/speed-optimizer/speed-up/preconnect.md): Give your store a head start by opening connections to outside servers — like fonts, CDNs, and apps — before they're needed.
- [⏳ Page loader](https://help.appplaza.app/speed-optimizer/speed-up/page-loader.md): Cover your page with a clean loading screen until it's fully ready — so customers never see content jumping around as it loads.
- [🗜️ Minify CSS and JS](https://help.appplaza.app/speed-optimizer/speed-up/minify-css-and-js.md): Strip out everything in your code files that the browser doesn't need — spaces, line breaks, comments — so files are smaller and pages load quicker.
- [🖼️ Lazy load images](https://help.appplaza.app/speed-optimizer/speed-up/lazy-load-images.md): Only load pictures when customers scroll near them — so your page opens faster.
- [🎬 Lazy load iframes and videos](https://help.appplaza.app/speed-optimizer/speed-up/lazy-load-iframes-and-videos.md): Hold off loading embeds — like YouTube videos or Google Maps — until customers actually scroll to them.
- [Speed audit](https://help.appplaza.app/speed-optimizer/speed-audit.md): Scan your store on demand and get a full report — what's slow, what's costing you, and exactly what to fix.
- [📊 Analytics](https://help.appplaza.app/speed-optimizer/analytics.md): See how fast your store really is — based on data from your actual customers — and get a full record of every change your speed specialist has made.
- [🗜️ Image compression](https://help.appplaza.app/speed-optimizer/image-compression.md): Shrink your product, collection, and blog images so your store loads faster — without making your photos look worse.
- [Alt text optimizer](https://help.appplaza.app/speed-optimizer/image-compression/alt-text-optimizer.md): Alt text optimizer fills in alt text and filenames for every image in your store — automatically — to help your SEO and make your store accessible.
- [Variables](https://help.appplaza.app/speed-optimizer/image-compression/alt-text-optimizer/variables.md): What variables are and how to use it to set up content on your website
- [Notifications](https://help.appplaza.app/speed-optimizer/notifications.md): Set up and manage optimization reports track your store's image optimization progress
- [💳 Subscription](https://help.appplaza.app/speed-optimizer/subscription.md): Pick the plan that matches your store, switch between monthly and yearly billing, and apply promo codes.
- [Image manager](https://help.appplaza.app/speed-optimizer/image-manager.md): We help you manage all images and optimization activities


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